SunLife Financial – Mike McChesney // Senior Creative

Services

Brand Identity
Web Design
User Experience
Vehicle Wraps

Deliverables

Worked across media to implement a brand identity

Locations

Wellesley, MA
Kansas City, MO

SunLife Financial

screencapture-sunlife-us-About-us-Diversity-and-inclusion-1480648608510

Design and asset creation for subpages within the SunLife corporate site. Working with Human Resource professionals and the digital team, the page was designed to pull in Instagram images into a responsive matrix based on the hashtags – take a look at the page here. This cross-functional project was a success, increasing exposure of the digital team and advancing the cause of diversity within the workplace.

Having acquired a benefits company, brand integration was a priority. This involved marketing materials, building signage, internal communications, and even bus wraps. Here, an existing bus was rebranded to riff off newly designed advertising materials.