iRobot – Mike McChesney // Senior Creative

Services

Brand Identity
Print Design

Deliverables

iRobot STEM Identity
Print-Ready Poster

Location

Chelmsford, MA

iRobot STEM Poster

Development of a poster and logo concept for iRobot’s student outreach program. Dramatic proportions and effects make the Roomba a hero, while the STEM logo communicates growing knowledge, sustainable practices and reflects the iRobot brand.

Additional work for iRobot included a project to develop a pictographic manual for the Roomba Vacuum. The idea was to eliminate the need for translation across international markets and reduce production costs. Each iteration of the manual was presented to User Experience focus groups to identify problem areas and ways to improve. This was the first time I had user-tested physical materials, and it was a privilege to have access to such a professional resource in iRobot's internal UX team.

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QlikView Virtual Event

Selected Works