Sophos – Mike McChesney // Senior Creative

Services

Brand Identity
Brand Strategy
Mobile UX
Art Direction
Mentoring

Deliverables

Responsible for the global design process of the company.

Locations

Oxford, UK
Burlington, MA
Karlsruhe, Germany

Sophos

A redesign of a global brand needed to be implemented across the company, across countries, and across languages. There was a need for a systematic and ordered process to implement with finite resources.

As Visual Design Manager, I was responsible for the global design process. Across media, and across projects I strived to maintain a coherent visual language, rolling out our brand in a systematic way. We touched higher frequency pieces first (emails, website, collateral) and rebranded less frequent touchpoints as they became relevant (tradeshow collateral, software appliances and advertising). From the UI of the software, to the visual identity of the appliances themselves, Sophos’ brand was reinforced. These samples represent a small cross-section of the work accomplished during my tenure with this global brand.