Services
Web Design
User Experience
Email
Deliverables
Weekly emails, test sends and homepage optimization (based on Bentley University UX Lab feedback)
Location
Wilmington, MA
JetBlue
Email
An overhaul of JetBlue's email design to incorporate best practices spiked sales. Relevant headlines, clear calls-to-action and edited content reduced friction for consumers, outperforming industry averages for opens and clickthoughs.
Homepage
All about search: the new page incorporated UX learnings from a Bentley University User Experience Center study on multiple designs. Clear content, a usable search box and multiple ways to find sales produced a page that outperformed previous versions and made backend maintenance easier.
Selected Works
Corza MedicalBranding
KronosUI Design
Priceline.com CruisesEmail & Web Design
iRobotPoster Design
QlikView Virtual EventExperience Design
Branding CollateralPrint
SunLife FinancialCorporate Design
SophosCorporate Design
TrustwaveTradeshow Collateral
MetLife Customer PortalUX/UI Design
JetBlue CruisesEmail & Web Design
LANConnect SystemsCorporate Design
Contact
Email: mfmcchesney@gmail.com
Canton, MA 02021
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Mike McChesney // Senior Creative