Sophos is a leader in the IT security space and their branding reflects a new approach. The emphasis is on freedom from fear – reflected in a strong sense of clean surface, threats being shown in containment, and a crisp color palette with thoughtful typography. The brand was minimal and every part played a role or it was discarded. Represented here is the annual Threat Report (28 pgs) and a dictionary of threats, the Threatsaurus (132 pgs). and our Complete Security Cube.