Trustwave: Tradeshow, Email & Collateral Design

Trustwave helps businesses fight cybercrime, protect data and reduce security risk. They approached me to help with collateral projects around the InfoSec tradeshow, and I delivered several pieces under tight deadlines.

Sun Life Financial Bus Wraps

Having acquired a benefits company, brand integration was a priority. This involved marketing materials, building signage, internal communications, and even bus wraps. Here, an existing bus was rebranded to riff off newly designed advertising materials.

iRobot STEM Identity Concept

Development of a poster and logo concept for iRobot’s student outreach program. Dramatic proportions and effects make the Roomba a hero, while the STEM logo communicates growing knowledge, sustainable practices and reflects the iRobot brand. View the full-size PDF here.

Vacation Outlet

Materials developed to promote vacations and cruises for Vacation Outlet’s seasonal marketing efforts. Both pieces (Super Sale and Summer Travel Deals) were produced and delivered under tight deadlines, with mailings of 125,000 and 55,000, respectively.

MacDermid Industrial Solutions

A branding initiative for MacDermid, a multi-division company serving the automotive, chemical and electronics segments of the industrial market. Over 250 individual product sellsheets combined with folders, brochures, a website, advertisements and tradeshow graphics completed the deliverables. Direct Mail

Direct mail pieces supporting’s cruise product offerings. Promotional giveaways coupled with bold graphics and compelling photography created an effective direct mailing.

University of Connecticut

These materials were created to support and extend UConn’s new identity. A student orientation packet consolidated 27 separate mailings into one, while brochures for the individual schools & colleges personalized each for interested students. This was created while a student at the University, with design, production, project management and budgeting components.

Hunt Technologies

Hunt Technologies serves as a provider of metering systems to power suppliers around the world. A refocusing of
their marketing efforts resulted in these product-specific materials that reinforce their core message “The Possibilities are Endless”.