Trustwave: Tradeshow, Email & Collateral Design

Trustwave helps businesses fight cybercrime, protect data and reduce security risk. They approached me to help with collateral projects around the InfoSec tradeshow, and I delivered several pieces under tight deadlines.

Sun Life Financial Bus Wraps

Having acquired a benefits company, brand integration was a priority. This involved marketing materials, building signage, internal communications, and even bus wraps. Here, an existing bus was rebranded to riff off newly designed advertising materials.

iRobot STEM Identity Concept

Development of a poster and logo concept for iRobot’s student outreach program. Dramatic proportions and effects make the Roomba a hero, while the STEM logo communicates growing knowledge, sustainable practices and reflects the iRobot brand. View the full-size PDF here.

Sophos Threatsaurus and Threat Report

Sophos Threatsaurus + Threat Report

Sophos is a leader in the IT security space and their branding reflects a new approach. The emphasis is on freedom from fear – reflected in a strong sense of clean surface, threats being shown in containment, and a crisp color palette with thoughtful typography. The brand was minimal and every part played a role or it was discarded. Represented here is the annual Threat Report (28 pgs) and a dictionary of threats, the Threatsaurus (132 pgs). and our Complete Security Cube.

Vacation Outlet

Materials developed to promote vacations and cruises for Vacation Outlet’s seasonal marketing efforts. Both pieces (Super Sale and Summer Travel Deals) were produced and delivered under tight deadlines, with mailings of 125,000 and 55,000, respectively.

MacDermid Industrial Solutions

A branding initiative for MacDermid, a multi-division company serving the automotive, chemical and electronics segments of the industrial market. Over 250 individual product sellsheets combined with folders, brochures, a website, advertisements and tradeshow graphics completed the deliverables. Direct Mail

Direct mail pieces supporting’s cruise product offerings. Promotional giveaways coupled with bold graphics and compelling photography created an effective direct mailing.

University of Connecticut

These materials were created to support and extend UConn’s new identity. A student orientation packet consolidated 27 separate mailings into one, while brochures for the individual schools & colleges personalized each for interested students. This was created while a student at the University, with design, production, project management and budgeting components.

Hunt Technologies

Hunt Technologies serves as a provider of metering systems to power suppliers around the world. A refocusing of
their marketing efforts resulted in these product-specific materials that reinforce their core message “The Possibilities are Endless”.

Swiss Army Brands: Victorinox Apparel

Materials created to support not only the Victorinox/Swiss Army multi-tool and watch divisions, but the new apparel division as well. Multi-product spreads, price-point tiering and organization of sizes, colors and pricing were all layout challenges to be overcome.