Sophos RSA Tradeshow

Working as part of the Interactive Media and Marketing team at Sophos, helped to develop landing pages for events, product launches and content hubs. Maintained visual consistency across the site, with an eye toward streamlining process and developing guidelines for designers and developers.


Vacation Outlet

Materials developed to promote vacations and cruises for Vacation Outlet’s seasonal marketing efforts. Both pieces (Super Sale and Summer Travel Deals) were produced and delivered under tight deadlines, with mailings of 125,000 and 55,000, respectively.


MacDermid Industrial Solutions

A branding initiative for MacDermid, a multi-division company serving the automotive, chemical and electronics segments of the industrial market. Over 250 individual product sellsheets combined with folders, brochures, a website, advertisements and tradeshow graphics completed the deliverables.


Priceline.com Direct Mail

Direct mail pieces supporting Priceline.com’s cruise product offerings. Promotional giveaways coupled with bold graphics and compelling photography created an effective direct mailing.

 


University of Connecticut

These materials were created to support and extend UConn’s new identity. A student orientation packet consolidated 27 separate mailings into one, while brochures for the individual schools & colleges personalized each for interested students. This was created while a student at the University, with design, production, project management and budgeting components.


Hunt Technologies

Hunt Technologies serves as a provider of metering systems to power suppliers around the world. A refocusing of
their marketing efforts resulted in these product-specific materials that reinforce their core message “The Possibilities are Endless”.


Swiss Army Brands: Victorinox Apparel

Materials created to support not only the multi-tool and watch divisions, but the new apparel division as well. Multi-product spreads, price-point tiering and organization of sizes, colors and pricing were all layout challenges to be overcome.

 


jetBlue Cruises Homepage

Design for jetBlue Cruises homepage - updated weekly with sales banners, price changes and widget revisions.


Priceline.com Cruises Homepage: UX Optimization

Priceline.com Cruises homepage integrating learnings from analytics and SEO – this was a first-generation revision which was eventually rolled out across brands because of its exceptional performance and ease of maintenance. User Experience testing of iterations was carried out at Bentley University’s Usability Labs.


Sophos Mobile App: UX/UI Design and Production

Mobile app developed for SophosLabs. UX/UI was created and produced. Pixel-perfect art was supplied to Vancouver developer for implementation. App available on iTunes.