Trustwave: Tradeshow, Email & Collateral Design

Trustwave helps businesses fight cybercrime, protect data and reduce security risk. They approached me to help with collateral projects around the InfoSec tradeshow, and I delivered several pieces under tight deadlines.

SunLife Financial Diversity and Inclusion Page: Responsive Design

Design and asset creation for subpages within the SunLife corporate site. Working with Human Resource professionals and the digital team, the page was designed to pull in Instagram images into a responsive matrix based on the hashtags – take a look at the page here. This cross-functional project was a success, increasing exposure of the digital team and advancing the cause of diversity within the workplace.

MetLife Customer Portal: UX/UI and Responsive Design

MetLife was redesigning a customer portal to improve the ease of use and integrate improved functionality. I explored responsive UI designs, creating pixel-perfect art, build kits and prototypes. We experimented using the InVision app to present our functional prototypes – that work is shown here.

Sun Life Financial Bus Wraps

Having acquired a benefits company, brand integration was a priority. This involved marketing materials, building signage, internal communications, and even bus wraps. Here, an existing bus was rebranded to riff off newly designed advertising materials.

QlikView Virtual Event 2014

A robust online experience for QlikView produced in conjunction with INXPO. Concepting, art direction, design and production responsibilites for components ranging from backgrounds to banners, registration pages to emails, set design to post-production motion graphics. This event successfully achieved its goals, including a 50% attendance ratio and an average visit time of two hours. Register and check out the work.

Priceline Cruises Email

A weekly email sent on behalf of Priceline Cruises promoting product and consistently beating industry averages for open rates and click-through rates. Metrics were analyzed on a regular basis to improve best practices and hone messaging techniques.

Sophos Global Visual Design

As Visual Design Manager, I was responsible for the global design process. Across media, and across projects I strived to maintain a coherent visual language. From the UI of the software, to the visual identity of the appliances themselves, Sophos’ brand was reinforced. These samples represent a small cross-section of the work accomplished during my tenure with this global brand.

iRobot STEM Identity Concept

Development of a poster and logo concept for iRobot’s student outreach program. Dramatic proportions and effects make the Roomba a hero, while the STEM logo communicates growing knowledge, sustainable practices and reflects the iRobot brand. View the full-size PDF here.

Cressey Performance Identity

Logo and identity system developed for Eric Cressey, a nationally-renowned strength coach. Visual system was applied to his Hudson, Massachusetts training facility.

jetBlue Cruises Homepage & Email Optimization

Responsible for the design, structure and coding of this JetBlue email template – working with a copywriter and brand manager, weekly sales were developed and implemented utilizing best practices to consistently beat industry analytic benchmarks.

Design for jetBlue Cruises homepage – updated weekly with sales banners, price changes and widget revisions.